ZENAGEN is a luxury hair and beauty brand with a focus on science based formulas and plant based ingredients. As the sister brand to ACTIIV, Zenagen was branded towards an older demographic of both men and women. My goal as a designer with ZENAGEN was to make the brand feel like it would belong in a in a doctors office or med spa. This meant using a minimal aesthetic to symbolize a clean and sterile product. My team focused on using photography to highlight the products, while using graphic art to emphasize the focus on education salons and consumers.
PACKAGING
While working for ZENAGEN I gained a lot of experience designing for print and packaging. Our ZENAGEN Subscription box was one of my first projects that I worked on solo. I was tasked with making a low-cost box for the testing phase, which would later be redesigned if the testing phase was successful. I wanted to design a box that appealed to a wide audience, while maintaing a minimal but luxurious aesthetic. I think the biggest challenge with this project was the constraints on production. I would have really liked to have used foils instead of black printing, but due to a quick turnaround and small budget that was out of the question. Overall I’m happy with how this turned out, and think it pairs well with the product packed inside.
The RE:ZEN Dry Shampoo was the first SKU with the brand that I was heavily involved with. At the time I was working with just one other designer with no creative direction, so we had the opprotunity to participate heavily in the ideation of the product. I came up with the name RE:ZEN with the idea that the product was “revitalizing” your hair, while being consistant with the brands REVOLVE line. I wanted to portray the idea that it was a shampoo like REVOLVE, but a new and unique product.
As an illustrator I took the opprotunity to illustrate the instructions on the back of the dry shampoo bottle. This was my first time doing this kind of illustration, and I took advantage of this rare instance where ZENAGEN would be using an illustration. It felt rewarding to make these instructions from scratch instead of using premade icons.
DIGITAL DESIGN
A large of focus of my design work with ZENAGEN was doing a lot of digital design. I recently completely revamped the companies Amazon product content for the online shop. My main focus was creating a minimal but informative set of graphics for each of the brands SKU’s.
SOCIAL MEDIA
VIDEO
Social media graphics were one of the parts of my job that I was almost completely in charge of. During my first year at ZENAGEN I did almost all of the social media graphics. The hardest part of designing social media posts for this brand was maintaining the minimalist asthetic while keeping things fresh and interesting. I would often have to find creative ways to use type and repeating visual motif’s to make engaging posts that didn’t look the exact same for each post.
ZENAGEN
As the sole animator in the company I was responsible for all motion graphics for our education and promotional content. A huge challenge in this department was having to create engaging videos while not being able to curate the footage. I would often be sent cell phone footage that would need to be edited and formatted for social media and youtube. We eventually hired a videographer who took care of all of the footage while I would assist with animations and graphics.