Collection of hair care products from Zenagen, including shampoos, conditioners, hair serum, and foam, arranged on a mirrored surface with white flowers and eucalyptus. The products feature sleek white and teal packaging with minimalist labels.

ZENAGEN

OVERVIEW

Zenagen is a hair care brand focused on performance-driven products rooted in research and wellness. The goal of this project was to design packaging and brand collateral that communicated efficacy, trust, and clarity while maintaining a clean, modern aesthetic.

THE CHALLENGE

Zenagen needed visual materials that could:

  • Clearly communicate product benefits

  • Stand out in a competitive personal care market

  • Balance a clinical, science-forward tone with approachability

The designs needed to work across packaging formats while remaining consistent and recognizable.

Open Zendagen hair care product box with shampoo, conditioner, hair serum, and scalp massager inside.

THE APPROACH

A promotional advertisement for Zenagen hair care products showcasing two white boxes with black lines and text. The headline reads 'The Ultimate Savings,' offering 20% off every order. A five-star review is included, praising the product for fast results and improved scalp health, signed by Ava H.

I focused on developing layouts that emphasized hierarchy, legibility, and brand consistency. Design decisions prioritized clean typography, restrained color usage, and structured layouts that supported clear communication without visual clutter.

Key considerations included:

  • Shelf presence and readability

  • Consistency across multiple product variations

  • Packaging constraints and real-world production needs

A product label for Zenagen Re:Zen Dry Shampoo, featuring instructions for shaking the bottle before use, a description of benefits such as cleaning hair and absorbing oil, and a list of ingredients and social media handles.
Three white bottles of Zenagen Re:Zen dry shampoo against a dark background.
A hand holds a white bottle of Zenagen RE:ZEN dry shampoo, with text on the right promoting the product's features and a call to action to shop.
Step-by-step diagram showing how to section hair for styling, with four steps: 1) hold a section of hair, 2) lift hair with fingers, 3) measure a 30mm section, 4) prepare for styling.

THE SOLUTION

The final deliverables included:

  • Packaging designs for multiple product lines

  • Supporting brand collateral

  • A cohesive visual system adaptable across applications

The system reinforced Zenagen’s positioning as a professional, research-driven brand while remaining accessible to consumers.

THE OUTCOME

The completed designs provided Zenagen with clear, consistent packaging and brand materials that supported product differentiation and brand recognition. The system was built to scale as the product line expanded.

A woman with wavy blonde hair holds a clear white bottle of Zenagen Re:Zen dry shampoo, with the logo and product details visible. The background has promotional quotes about the product and a bold 'SHOP NOW' button.

MY ROLE:

Product packaging and a bottle of Zenagen Densifying Beard Oil with promotional text describing its benefits.
Packaging and bottle of Zenagen Densifying Beard Oil, featuring branding and product description.
A bottle and box of Zenagen Densifying Beard Oil are displayed on a white surface against a white marble background. The bottle has a pump dispenser and the packaging reads 'Nourish + Tame Castor Oil'.
Zenagen Revolve Women's Hair Growth Kit includes shampoo and conditioner bottles, a hair serum dropper, and a scalp brush, all displayed in front of a gray storage bag.
A hand holding a bottle of Zenagen beard oil, with some oil being applied in a spray. The background is dark grey with white text promoting the beard oil's benefits for nourishing and strengthening beards.
A woman with long, wavy brown hair smiling and holding a white bottle of Zenagen Re:Zen dry shampoo.
A woman sitting on a gray sofa in a living room, holding a hair spray can and styling her hair. There is a pillow with a black and white pattern on the sofa, and a coffee table with a book and other items. A white wall behind her has text promoting lightweight, hair-cleaning products with a fresh fragrance.
Packaging of Zenagen Revolve shampoo and conditioner set for men, featuring product benefits and key features such as being vegan, cruelty-free, gluten-free, and free from parabens, SLS, harsh chemicals, and alcohols.
Close-up of a man's face with a thick, gray beard, advertising densifying beard oil by nourishing and taming, with ingredients including castor, almond, and jojoba oil, and a "Shop Now" button.
Product packaging for EVOLVE DUO, a hair care set including nourishing shampoo and conditioner, with informational text highlighting natural ingredients and benefits for color-treated and chemically processed hair.
A hand squeezing a white bottle of hair product over the open palm of another hand, with text describing the product's features and benefits.

VIDEO