Collection of hair care products from Zenagen, including shampoos, conditioners, hair serum, and foam, arranged on a mirrored surface with white flowers and eucalyptus. The products feature sleek white and teal packaging with minimalist labels.

ZENAGEN

ZENAGEN is a luxury hair and beauty brand rooted in science-based formulas and plant-powered ingredients. As the sister brand to ACTIIV, Zenagen is positioned toward a more mature audience of both men and women.

My role as a designer was to shape the brand so it felt at home in a doctor’s office or med spa, professional, clean, and trustworthy. To achieve this, I leaned into a minimal aesthetic that symbolized purity and precision.

Our team emphasized product photography to showcase the luxury and effectiveness of the formulas, while pairing it with graphic elements that highlighted Zenagen’s focus on education for both salons and consumers. The result was a brand identity that balanced science, nature, and sophistication.

PACKAGING

While working with ZENAGEN, I gained valuable experience in print and packaging design. One of my first solo projects was creating the ZENAGEN Subscription Box, developed for the brand’s testing phase.

The challenge was to design a low-cost box that could be produced quickly, yet still reflect the brand’s minimal and luxurious aesthetic. I wanted the design to appeal to a broad audience while maintaining consistency with Zenagen’s clean, professional image.

The biggest constraint was production—budget and timeline limited the use of premium finishes like foils, which I would have loved to incorporate. Despite those challenges, I’m proud of how the final design turned out. It delivered a polished, elegant look that paired seamlessly with the products inside and set the stage for future iterations of the subscription program.

Open Zendagen hair care product box with shampoo, conditioner, hair serum, and scalp massager inside.
A promotional advertisement for Zenagen hair care products showcasing two white boxes with black lines and text. The headline reads 'The Ultimate Savings,' offering 20% off every order. A five-star review is included, praising the product for fast results and improved scalp health, signed by Ava H.

The RE:ZEN Dry Shampoo was the first SKU I was deeply involved in developing at ZENAGEN. At the time, our design team consisted of just myself and one other designer, with no formal creative direction—giving us the opportunity to play a major role in the ideation process.

I created the name RE:ZEN, inspired by the idea of “revitalizing” hair while maintaining consistency with the brand’s REVOLVE line. The goal was to position RE:ZEN as both a natural extension of the existing product family and a fresh, innovative addition to the lineup.

Through this project, I was able to shape not just the design, but also the brand story and identity of the product from the ground up.

Three white bottles of Zenagen Re:Zen dry shampoo against a dark background.
A product label for Zenagen Re:Zen Dry Shampoo, featuring instructions for shaking the bottle before use, a description of benefits such as cleaning hair and absorbing oil, and a list of ingredients and social media handles.
A hand holds a white bottle of Zenagen RE:ZEN dry shampoo, with text on the right promoting the product's features and a call to action to shop.
Step-by-step diagram showing how to section hair for styling, with four steps: 1) hold a section of hair, 2) lift hair with fingers, 3) measure a 30mm section, 4) prepare for styling.

As an illustrator, I had the opportunity to create the instructional illustrations featured on the back of the RE:ZEN Dry Shampoo bottle. This was my first time developing this type of work, and I embraced the chance to design custom visuals rather than relying on stock icons.

It was a rare instance for ZENAGEN to incorporate illustration into their packaging, which made the project especially rewarding. Building these icons from scratch allowed me to contribute a personal, creative touch while keeping the overall aesthetic consistent with the brand.

A major focus of my work with ZENAGEN was digital design, particularly optimizing the brand’s online presence. One of my largest projects was a complete revamp of the company’s Amazon product content.

My goal was to create a set of graphics for each SKU that felt minimal, clean, and informative—balancing aesthetic appeal with clarity. By streamlining the visuals and product details, I helped elevate the online shopping experience while ensuring consistency across the brand’s digital storefront.

DIGITAL DESIGN

Packaging of Zenagen Revolve shampoo and conditioner set for men, featuring product benefits and key features such as being vegan, cruelty-free, gluten-free, and free from parabens, SLS, harsh chemicals, and alcohols.
A white bottle of Zenagen Evolve Nourishing Shampoo with a black cap, labeled for repair and protection of visibly damaged, dull hair, containing 6.75 fluid ounces or 200 milliliters.
A woman with dark hair smiling and holding a lock of her shiny hair, with graphics next to her highlighting benefits such as amino acid complex for healthier look and strength plus shine.
Close-up of a man's face with a thick, gray beard, advertising densifying beard oil by nourishing and taming, with ingredients including castor, almond, and jojoba oil, and a "Shop Now" button.
A woman with wavy blonde hair holds a clear white bottle of Zenagen Re:Zen dry shampoo, with the logo and product details visible. The background has promotional quotes about the product and a bold 'SHOP NOW' button.
Product packaging for EVOLVE DUO, a hair care set including nourishing shampoo and conditioner, with informational text highlighting natural ingredients and benefits for color-treated and chemically processed hair.
A hand squeezing a white bottle of hair product over the open palm of another hand, with text describing the product's features and benefits.

SOCIAL MEDIA

Social media graphics were a core part of my role at ZENAGEN, and during my first year I was almost entirely responsible for their creation.

The biggest challenge was maintaining the brand’s minimalist aesthetic while keeping content fresh and engaging. To achieve this, I experimented with creative typography, subtle graphic elements, and recurring visual motifs that gave posts variety without straying from the brand identity.

This experience sharpened my ability to design within strict brand guidelines while still finding space for innovation and visual interest.

Product packaging and a bottle of Zenagen Densifying Beard Oil with promotional text describing its benefits.
Packaging and bottle of Zenagen Densifying Beard Oil, featuring branding and product description.
A bottle and box of Zenagen Densifying Beard Oil are displayed on a white surface against a white marble background. The bottle has a pump dispenser and the packaging reads 'Nourish + Tame Castor Oil'.
Side-by-side comparison of a man's hair before and after one year of using Revolve shampoo for men. The "before" shows thin, sparse hair; the "after" shows thicker, fuller hair.
Zenagen Revolve Women's Hair Growth Kit includes shampoo and conditioner bottles, a hair serum dropper, and a scalp brush, all displayed in front of a gray storage bag.
Text advertisement for a beard oil blend with castor, jojoba, almond, and avocado oils, emphasizing softening and nourishing effects, and featuring a "Shop Now" button.
A woman with long, wavy brown hair smiling and holding a white bottle of Zenagen Re:Zen dry shampoo.
A woman sitting on a gray sofa in a living room, holding a hair spray can and styling her hair. There is a pillow with a black and white pattern on the sofa, and a coffee table with a book and other items. A white wall behind her has text promoting lightweight, hair-cleaning products with a fresh fragrance.
A hand holding a bottle of Zenagen beard oil, with some oil being applied in a spray. The background is dark grey with white text promoting the beard oil's benefits for nourishing and strengthening beards.

VIDEO

As the sole animator at ZENAGEN, I was responsible for all motion graphics used in educational and promotional content.

One of the biggest challenges was working with uncurated footage, often shot on cell phones, which needed to be edited and formatted for both social media and YouTube. To keep the content engaging, I focused on incorporating dynamic animations and branded graphics that elevated the overall quality, even when the source footage was limited.

Later, when the company hired a videographer, I shifted into a collaborative role—providing animations and graphic overlays that complemented professionally shot content and helped bring the brand’s visual identity to life across video platforms.