Athens Paper Co. is a paper goods brand focused on quality materials and thoughtful presentation. The goal of this project was to create a visual identity that felt established, refined, and versatile across packaging and printed materials.

ATHENS PAPER CO.

Brand Identity & Packaging Design

OVERVIEW

Athens Outreach Graphics

THE OUTCOME

Warehouse with stacked rolls of paper and shelves of boxes and supplies

THE APPROACH

I developed a brand identity centered on clarity, balance, and restraint. The system focused on strong typography, subtle detailing, and flexible layouts that could adapt across packaging and print applications without losing consistency.

Key considerations included:

  • Scalability across different product sizes

  • Print-friendly layouts and color usage

  • A visual tone that supported the brand’s premium positioning

An advertisement for Neenah paper company's uncoated paper products, featuring a blue cover labeled "UNCOVER UNCOATED," with information about the company's brands, textures, and colors, and a link to the website athenspaper.com.

BRAND STANDARDS

THE APPROACH

I developed a brand identity centered on clarity, balance, and restraint. The system focused on strong typography, subtle detailing, and flexible layouts that could adapt across packaging and print applications without losing consistency.

Key considerations included:

  • Scalability across different product sizes

  • Print-friendly layouts and color usage

  • A visual tone that supported the brand’s premium positioning

THE SOLUTION

The final identity system included:

  • A primary logo and supporting marks

  • Packaging layouts adaptable to multiple products

  • A cohesive typographic and visual language

The result was a unified brand presence that could grow with the company while remaining recognizable and professional.

Athens Paper Co. needed a cohesive visual system that could:

  • Communicate quality and craftsmanship

  • Work across multiple product formats

  • Feel timeless rather than trend-driven

The brand needed to stand out on shelves while remaining clean and understated.

A promotional graphic for Athens paper with a clean white background and blue accents. It features a sample paper package labeled 'NEENAH' and 'UNCOVER UNCOATED,' alongside text describing how Neenah paper enhances branding with color and texture. The graphic emphasizes 'UNCOVER' as a key message, with the Athens logo and details about the paper's weight and type at the bottom.
Stacked cardboard boxes with a colorful illustration of a robot with a purple and gold body, pink and purple arms, and a square head with antennas, set against a blue and white background.
Poster from Athens Paper Company titled 'Best Practice for Shelf Success'. It includes images of supermarket shelves, products like adhesives and containers, and a person organizing labels. The poster provides tips on storage, handling, environmental conditions, printer settings, and label application.

The completed identity provided Athens Paper Co. with a clear visual foundation for packaging and future brand materials. The system was designed for real-world use, ensuring consistency across printed goods and customer-facing applications.