During my internship at Athens Paper CO., I had the valuable opportunity to contribute to the company's Outreach program by designing impactful marketing materials and managing their social media accounts.
One of my primary objectives was to establish a consistent brand standard and utilize it as a foundation for building a cohesive visual language. By defining and implementing these standards, I aimed to create a recognizable and memorable brand identity that resonated with the target audience.
Through careful consideration of the company's values, target market, and industry trends, I developed a set of brand guidelines that encompassed key elements such as color palette, typography, logo usage, and overall design principles. These guidelines served as a framework to ensure consistency across various marketing materials and social media platforms.
ATHENS PAPER CO.
Athens Outreach Graphics
MOHAWK PAPER PROMO
BRAND STANDARDS
Using these brand standards as a creative compass, I designed compelling marketing materials that effectively conveyed the company's message and promoted its Outreach program. I focused on crafting visually engaging content that captured the attention of the audience and communicated the desired impact. Additionally, I worked on optimizing the social media accounts to enhance the company's online presence and increase audience engagement.
By prioritizing a consistent brand standard and employing a cohesive visual language, I aimed to strengthen brand recognition and foster a sense of trust and familiarity among customers. The implementation of these practices was vital in creating a strong and unified brand identity for Athens Paper CO., ultimately contributing to the company's success in reaching its target audience and achieving its goals.
Overall, my internship experience at Athens Paper CO. allowed me to utilize my design skills to set a brand standard and establish a cohesive visual language. I am grateful for the opportunity to contribute to the company's Outreach program and social media presence, and I believe that my efforts have played a crucial role in enhancing brand recognition and promoting a consistent and engaging brand identity.
