ELEV18

During this team-based assignment, our objective was to develop a non-profit brand dedicated to establishing a foundation of support and growth for individuals transitioning out of the foster care system. Specifically, our target audience consisted of 18-year-olds who were in need of housing. As part of the project, we were responsible for designing and marketing the entire brand and concept from inception to completion.
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A presentation slide with the title "ELEV18: a transition into adulthood" and the subtitle "Presented By: Payton Huffaker, Adrian Cathey & Gracie Bentley." The slide also mentions "Group Project Spring 22" on the right side. The background is a blue-green color with some leafy plant images, and there is an inset photo of hands shaking.
First image shows three people in a meeting room discussing documents; second image features a young woman in a graduation cap and gown holding a diploma; third image displays a close-up of a plant with green leaves.
Eight hats and four T-shirts with 'Elev8' branding and different labels such as 'Volunteer' and 'Staff', displayed on a presentation slide titled 'Marketing Materials' for community development and growth events.
Public advertisement featuring a school backpack on a city street with the text 'It's never too late to flourish. One journey ends and another begins.'

Through diligent research, analysis, and creative problem-solving, we built a brand that not only addressed the immediate challenges faced by our target audience but also aimed to empower and uplift them in their journey towards a successful and fulfilling future.

This assignment allowed us to delve into the intricate details of brand development and marketing, while simultaneously cultivating empathy and understanding for a vulnerable population. It provided us with a valuable opportunity to apply our skills and knowledge towards creating real-world solutions that would have a positive impact on the lives of young adults transitioning out of foster care.

Rendering of a modern, multi-story building with balconies, a central tower with the word "ELEV 8", and outdoor rooftop space with greenery.