PAYTON HUFFAKER:

DESIGN - ILLUSTRATION - ANIMATION

As I’ve developed my skills as a designer, I’ve learned to appreciate how brands and marketing have evolved over the last century. What began as a largely manufactured system has become something almost organic in its ability to adapt, respond, and endure.

As a Nashville-raised designer, I’ve seen how a city’s history and stories shape its identity, and I draw on that perspective as inspiration when working with brands. Being a designer gives me the privilege of bringing those stories to life, and helping shape narratives that people can connect with is one of the most rewarding parts of my work.

I’m proficient across the Adobe Creative Suite and comfortable integrating artificial intelligence into my workflow to increase efficiency without losing the human touch. That human element is what allows brands to evolve with authenticity and purpose.

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