ACTIIV

ACTIIV is a plant based hair care product brand, and sister company to ZENAGEN, both brands utilizing plant based hair and skin care ingredients. The goal of ACTIIV as a brand is to market towards a younger and more active customer base through social media marketing and trade show/festival promotion. As a luxury beauty brand, my goal as a designer was to create a youthful but luxurious brand identity to appeal to a wide age group. My team worked to achieve these goals by using a mindset towards minimalism, type, and photography.

SOCIAL MEDIA GRAPHICS

ACTIIV target audience is geared towards a younger audience, with focus of marketing being towards lifestyle branding. My goal as a designer with ACTIIV was grow the brands presence online after rebranding. My team and I worked to rebuild the brands platforms with a luxurious aesthetic that appeal to a broad spectrum audience.

Throughout 2024-2025 ACTIIV began to push a lot of B2B email marketing towards are larger clients, mostly salon distributors. I learned a lot about designing between B2B and D2C sales, and tried to focus myself on creating a consistent look between the two markets while also driving the funnels in the proper directions.

Instructional videos were a key component to ACTIIV’s education program. My team was responsible for filming content, editing, and animating motion graphics. Creating content that was cohesive to the brand, and palatable for hair stylists or consumers was a driving focus when working video. The information needed to always be easy to read, and understand. Informing the viewer about the products high quality ingredients was the biggest sales point for the products.