ACTIIV

Six bottles of ACT/IV hair care products arranged in a line among assorted colorful flowers and green leaves on a white background.

ACTIIV is a plant-based haircare brand and the sister company to ZENAGEN, with both brands rooted in natural, science-driven ingredients for hair and skin.

ACTIIV’s goal was to appeal to a younger, more active audience, with marketing focused heavily on social media and trade show/festival promotions. As a luxury beauty brand, the challenge was to create a youthful yet sophisticated identity that could resonate across a wide age range.

As a designer, my role was to help establish this balance by applying a minimalist approach to typography and layout, paired with photography-driven visuals. The result was a brand identity that felt both energetic and aspirational—accessible to younger consumers, while maintaining the polish and elegance of a luxury product line.

SOCIAL MEDIA GRAPHICS

ACTIIV targets a younger audience with a strong emphasis on lifestyle-driven branding. After the brand’s rebrand, my goal as a designer was to help grow ACTIIV’s online presence and strengthen its digital identity.

Working alongside my team, I focused on rebuilding the brand’s platforms with a luxurious yet approachable aesthetic—one that could resonate with a wide audience while still feeling aspirational and aligned with ACTIIV’s active, youthful image.

Packaging of ACT/IV thickening scalp and hair oil-based serum with a woman with curly hair in the background.

A woman touching her scalp with a bottle of thickening scalp and hair water-based serum positioned to the right, next to her face, with text indicating the product is water-based, for all hair types, and suitable for thickening hair.

Product packaging for ACTIV thickening scalp and hair oil-based serum, featuring a bottle with a dropper and a background with text about thicker, fuller hair and a close-up of curly hair.

Product packaging and label for ACT/IV Thickening Hair Serum, a water-based serum for thicker, fuller hair, shown alongside a close-up of a person's scalp and hair, emphasizing suitability for all hair types.

Instructions for an oil-based hair serum, detailing moisturizing, scalp improvement, and nourishing benefits, with icons representing each benefit.

Label for water-based hair serum, highlighting benefits like managing, scalp health, and natural ingredients, with icons of a hair strand, sparkles, and leaves.

A promotional poster for a fundraiser event called ACTIVE LAS VEGAS HELP A HERO WINNERS 2025, featuring photos of people visiting landmarks and attractions in Las Vegas. The poster is surrounded by skincare and beauty products.

EMAIL MARKETING

Between 2024 and 2025, ACTIIV began ramping up B2B email marketing, targeting larger clients such as salon distributors. This experience taught me a great deal about designing for both B2B and D2C audiences.

My focus was on creating a consistent visual identity across both markets while tailoring content to drive each sales funnel effectively. Balancing these distinct audiences helped me refine strategies for maintaining brand cohesion while optimizing engagement and conversions.

Advertisement for RECAP women's shampoo and hair care products, featuring pink and silver bottles. The ad discusses how the shampoo supports fuller, healthier hair and promotes hair follicle health.

Side-by-side comparison of two hair images: The left shows long, straight blonde hair, and the right shows wavy, ash-blonde hair.

Advertisement for ACTIV Recover 20% off shampoo with images of shampoo bottles, flowers, and a product display.

Promotional graphic for a contest offering a chance to win a year's supply of free haircuts and other prizes, featuring logos of ACT/IV and Sport Clips, with images of haircare bottles, a sports tumbler, a backpack, a folding chair, and a rolled-up mat.

A woman with red hair sitting in a white robe, holding a bottle of RECOVER shampoo and conditioner outdoors with a background of blue sky and trees.

Beach scene with a promotional advertisement for limited edition Dopp kits, featuring two bottles of Recover hair care products, a scalp massager, a shower timer, and a travel bag, with text promoting the products and a free scalp massager, shower timer, and travel bag.

Skincare products including bottles and tubes labeled 'ACTIV' and 'RECOVER,' arranged on a beige platform with blue and purple ornamental leaves surrounding them.

Image of a shampoo bottle with text indicating it as Remedy Dandruff Shampoo with Pyrithione Zinc, placed on a wooden table in a cozy salon setting. Overlaid text emphasizes that it's for cleansing, healing, and soothing dandruff, and highlights it is color safe, cruelty-free, gluten-free, vegan, sulfate-free, and paraben-free.

A beige-colored bottle of Remedy Dandruff Shampoo with Pyrithione Zinc on a matching gradient background, featuring text that highlights its benefits and ingredients, with icons indicating it is color safe, cruelty-free, gluten-free, vegan, sulfate-free, and paraben-free.

A promotional image for beard oil products showing two bottles labeled classic and unscented, along with a description of their non-comedogenic formula. The bottom part depicts three natural ingredients: safflower oil, castor seed oil, and sweet almond oil, with brief descriptions of their benefits for hair and skin.

MERCH

VIDEO/MOTION GRAPHICS

Instructional videos were a key component of ACTIIV’s education program. My team handled filming, editing, and motion graphics, ensuring that all content remained cohesive with the brand’s identity.

A primary focus was making the videos clear and engaging for both hairstylists and consumers. The information needed to be easy to read and understand, with an emphasis on communicating the high-quality, plant-based ingredients—the brand’s strongest selling point.

This work allowed me to refine my approach to educational video design, balancing clarity, brand consistency, and visual appeal to support both marketing and training goals.