ACTIIV

Six bottles of ACT/IV hair care products arranged in a line among assorted colorful flowers and green leaves on a white background.

THE OVERVIEW

ACTIIV is a performance-focused wellness brand centered on science, technology, and measurable results. The goal of this project was to create visual materials that reflected precision, innovation, and clarity while maintaining a strong, confident brand presence.

THE CHALLENGE

ACTIIV needed a visual system that could:

  • Communicate performance and credibility

  • Support science-forward messaging without feeling overly technical

  • Remain flexible across print, packaging, and digital applications

The brand needed to appeal to an active, results-driven audience while maintaining trust and professionalism.

Packaging of ACT/IV thickening scalp and hair oil-based serum with a woman with curly hair in the background.
A woman touching her scalp with a bottle of thickening scalp and hair water-based serum positioned to the right, next to her face, with text indicating the product is water-based, for all hair types, and suitable for thickening hair.
Product packaging for ACTIV thickening scalp and hair oil-based serum, featuring a bottle with a dropper and a background with text about thicker, fuller hair and a close-up of curly hair.
Product packaging and label for ACT/IV Thickening Hair Serum, a water-based serum for thicker, fuller hair, shown alongside a close-up of a person's scalp and hair, emphasizing suitability for all hair types.
Instructions for an oil-based hair serum, detailing moisturizing, scalp improvement, and nourishing benefits, with icons representing each benefit.
Label for water-based hair serum, highlighting benefits like managing, scalp health, and natural ingredients, with icons of a hair strand, sparkles, and leaves.
A promotional poster for a fundraiser event called ACTIVE LAS VEGAS HELP A HERO WINNERS 2025, featuring photos of people visiting landmarks and attractions in Las Vegas. The poster is surrounded by skincare and beauty products.

THE APPROACH

I developed a structured visual system built around hierarchy, consistency, and clarity. Design decisions emphasized bold but controlled typography, disciplined layouts, and a visual language that supported performance-oriented messaging.

Key considerations included:

  • Clear information hierarchy

  • Consistency across multiple applications

  • Visual balance between technical precision and approachability

Advertisement for RECAP women's shampoo and hair care products, featuring pink and silver bottles. The ad discusses how the shampoo supports fuller, healthier hair and promotes hair follicle health.
Advertisement for ACTIV Recover 20% off shampoo with images of shampoo bottles, flowers, and a product display.
Promotional graphic for a contest offering a chance to win a year's supply of free haircuts and other prizes, featuring logos of ACT/IV and Sport Clips, with images of haircare bottles, a sports tumbler, a backpack, a folding chair, and a rolled-up mat.
A woman with red hair sitting in a white robe, holding a bottle of RECOVER shampoo and conditioner outdoors with a background of blue sky and trees.
Beach scene with a promotional advertisement for limited edition Dopp kits, featuring two bottles of Recover hair care products, a scalp massager, a shower timer, and a travel bag, with text promoting the products and a free scalp massager, shower timer, and travel bag.
Skincare products including bottles and tubes labeled 'ACTIV' and 'RECOVER,' arranged on a beige platform with blue and purple ornamental leaves surrounding them.
A promotional image for beard oil products showing two bottles labeled classic and unscented, along with a description of their non-comedogenic formula. The bottom part depicts three natural ingredients: safflower oil, castor seed oil, and sweet almond oil, with brief descriptions of their benefits for hair and skin.
A young woman with blonde curly hair kneeling on one knee, wearing a white T-shirt with a gold logo, black pants, white Nike socks, and sneakers, against a plain white background.

THE SOLUTION

A woman wearing a white T-shirt with a circular beige logo that says 'ACT/IV' and 'plant-based formulas for optimal hair, scalp, and body.'

The final system included:

  • Core branding and visual assets

  • Layout frameworks adaptable across mediums

  • A cohesive visual language designed to scale

The system positioned ACTIIV as a confident, performance-driven brand while remaining clear and accessible.

THE OUTCOME

The completed visual system provided ACTIIV with a reliable foundation for brand communication across platforms. The work supported brand recognition and helped reinforce the company’s performance-focused identity.