CURALEAF CHRISTMAS CATALOG

MockUp Catalog

This mockup catalog was inspired by the classic holiday catalogs I grew up with like Sears and JCPenney. I have vivid memories of flipping through those pages at my grandmother’s house during the holidays, and I wanted to recapture that same sense of warmth and nostalgia through the lens of a modern cannabis brand.

To bring that feeling to life, I incorporated hand drawn snowflake inspired patterns and used negative space to evoke the soft curves of snow covered hills. The result is a design that blends retro familiarity with contemporary branding, giving the product a festive yet elevated aesthetic.

SPREADS

Product catalog from Dank Brothers featuring various cannabis flower options including GMO Bulk Flower, Sour Pineapple Bulk, Black Diamond, Nice Tsunami Bulk, and East Fork Cultivars. The catalog details prices for different quantities, THC and CBD percentages, and cultivation information. There is a logo of Dank Brothers and a symbol of a llama, along with information about the East Fork brand and Deep Creek Gardens.
Packaging design for Dr. Jolly's cannabis products, featuring a blue background with snowflake pattern, and logos with mountain illustrations. The front highlights the company's family-owned status, location in Bend, Oregon, and details about strain-specific hydrocarbon extractions, including various cannabis extracts such as live resin, sugar wax, and resin. Nutritional and THC content information is presented for each product, with descriptors like happy, relaxed, calm. The design emphasizes quality, purity, and medicinal/cannabis education.
Holiday-themed promotional flyer with a gift bag with a snowflake design, a blue ribbon bow, surrounded by blue snowflake patterns, with text indicating limited-time holiday shop offers on cannabis products including CannaCrispy, Wyld Marionberry Gummies, and Magic Peach Tea.
Information poster about the veterans' cannabis project, featuring a close-up of a cannabis plant, with statistics indicating that 0% of VA facilities provide medical cannabis, 83% of veterans support medical cannabis programs, and 34 states allow medical cannabis.
Cover page of the Curalef Holiday Branding Guide by Payton Huffaker, featuring a stylized Christmas tree with a star on top and the title text in blue.
A promotional flyer for Curalleaf featuring a Christmas theme with a small window showing a person typing on a laptop. The flyer advertises a 20% off sale on all products with a holiday-themed background and holiday decorations.
A gift card and a gift bag themed for the holiday season with a winter snowflake design.